Every season soft fruit growers and related sales parties encounter differences of 30-50% between what was forecasted and what was harvested from the fields.
But when talking about these percentages: do we really know what is meant and how it is measured? On a weekly level, a daily level, on a field level, a farm level, one week before, 2 weeks before? All organisations have their own maturity levels and methodology how to do this.
The only common denominator that we see is that people want to know what the actual deviation is and especially that in the peak and start of the harvest and that this is well represented in the measured error margin. During this important period most commercial damage is being done and this is not taken in account in most measurements of the accuracy (%) of the yield forecast.
After studying many companies and doing deep dives with our strategic partners and future customers we can confirm that the way the error margin is being measured does not represent in more than 90% of the cases the reality and does not show the real upwards improvement potential for the growers and related sales parties
That’s why YieldComputer developed a new (2.0) forecasting accuracy methodology that best reflects the needs of sales and procurement departments struggling for an accurate and timely yield forecasts.
During this webinar we will address the following topics:
Speaker: Bas van Hulten – Director of implementations, responsible for implementations and service of YieldComputer strategic partners gives an update about this topic and its practical examples
Host of the webinar: Paul Rooimans — Global Strategy and Business Development YieldComputer
Accurate soft fruit yield forecasting is hard! But register now and see how it can be made easy!