Soft fruit forecasting is difficult. That’s why YieldComputer was founded in 2019 to create a data driven and AI powered forecasting solution for the soft fruit sector.
In our early days, we spoke with many soft fruit representatives and learned a lot about the yield forecasting challenges they struggle with. And the biggest challenge for them was a large weekly delta between predicted kilograms and actual harvest figures.
Poor accuracy of weekly forecasts can lead to disgruntled retail customers being disappointed at the very last minute, missed sales opportunities, last-minute buyer searches for excess produce or extra fruit that had to be sourced to complete orders.
The quantities of fruit involved, especially when such an event occurs at the peak of the season, are significant, representing on average 1 to 3% of the total volume produced for the entire season! This would mean that if the annual volume is 4,000 tons, the weekly difference is 40-120tons.
All these scenarios led to unwanted reputational damage and loss of margin on the volume sold. This means less revenue.
Can you identify areas to improve your yield forecasts and make them more accurate? How? Come to our free webinar to learn. Register to reserve a seat, the number of seats is limited.
Speaker: Bas van Hulten – Director of implementations, responsible for implementations and support of YieldComputer strategic partners gives an update about this topic and its practical examples
Host of the webinar: Paul Rooimans — GlobalStrategy and Business Development YieldComputer
If you want to watch the recording of the webinar, please, fill in the form below, and we'll email you the password.